Strategy in the Digital Age: Mastering Digital Transformation

Digital transformation is an ongoing process of the marketplace and one that requires continual strategic planning, reflection, and action. Organizations must constantly reconsider their digital transformation strategies in order to leverage new technologies and access to new data sets, as new competitors continue to emerge. In this environment, successful managers will constantly ask: how are you going to competitively position your organization in a digitally transforming marketplace? How will you create value for your business in new ways, including changing your value proposition by leveraging data and adopting new business models available in a digital world? How will you capture value in a world where the basis for competitive advantage is shifting, especially when marked by platforms and network externalities? And what capabilities do you need to secure this, and how will you develop them? Timely in its analysis, the book covers major topics such as big tech, data analytics, artificial intelligence, blockchain, cryptocurrency, autonomy, cybersecurity, data privacy, and antitrust. Michael Lenox delivers an insightful volume that offers a foundational understanding of this dynamic environment, and an action plan for those seeking a path to digital strategy implementation for their organization.